I help you
define your voice.

A few years ago I was spinning my wheels trying to write a marketing plan for my own business — an e-commerce wine shop I'd started in Portugal. I had 25 years of creative experience behind me. I'd directed films for Bloomberg and the Water Research Foundation. I'd helped build brands from Colorado to California. And I couldn't figure out what to say about my own wine shop.

That moment taught me something I should have known earlier: strategy without story is just noise. You can optimise every channel, run every test, tweak every headline — but if the story at the centre isn't clear, none of it sticks.

That's become the foundation of everything I do. I started as a filmmaker — drawn to the craft of finding the true thing in a subject and making an audience feel it. Over 25 years, that instinct has expanded into brand strategy, creative direction, and content — but the core question has never changed: what's the real story here, and how do we tell it in a way that moves people?

I've worked with organisations as large as Bloomberg and as focused as a single-founder wine brand. The work has taken me from London to New York to Colorado to Lisbon. What I've noticed, across all of it, is that the organisations who communicate most powerfully aren't necessarily the ones with the biggest budgets. They're the ones who know exactly who they are and say it without flinching.

That's what I help with. Whether you're a mission-driven organisation trying to reach the people who need your work, or a founder-led business that's grown beyond what your current story can hold — the starting point is always the same. Define the story. Then build everything from there.