01 · Define

Your Brand Story Guide.
In one 90-minute session.

Define your voice so that your audience knows who you are and what you stand for.

That's what this session does. In 90 minutes, we will understand who your ideal client is and how YOU solve THEIR problem. I give you a tool to define all your channels — your website, pitch deck, socials, sales team and more.

What you get
The Brand Story Guide
€1,800
Delivered within 48 hours
Pre-session questionnaire
90-minute strategy session
Six-section Brand Story Guide document
Written in your voice, yours to use everywhere
Book a discovery call Book session directly →

One flat fee · No retainer

You know what you do.
You just can't explain it.

The clearest sign your story needs work isn't a bad website or a weak pitch. It's when the people who know you best struggle to recommend you — because they can't quite find the words.

If that sounds familiar, this session is for you.

How it works

01
Book & prepare
Book via Calendly and receive a short pre-session questionnaire. Five questions. Fifteen minutes. They make the session sharper.
02
The session
90 minutes on Zoom or in person. Conversational but structured. I come prepared. You go deep fast. By the end, the story is there.
03
The document
Within 48 hours you receive your Brand Story Guide — a complete, named document written in your voice, ready to use immediately.
04
Use it everywhere
Your website. Pitch deck. About page. Social. Onboarding new staff. Briefing a designer. It works across all of it.

Five questions.
Worth sitting with.

The pre-session questionnaire lands in your inbox after you book. It takes about fifteen minutes — but the thinking it prompts often takes longer. That's the point.

01 What does your organisation do, and who is it for?
02 What made you start — or what keeps you doing it?
03 What do your best clients or customers say about working with you?
04 Where do you lose people? At what point do potential clients switch off or walk away?
05 What's the one thing most people misunderstand about what you do?

What you receive

The Brand Story Guide — a six-section document built around your organisation, written in your voice.

01
Who you are
Your origin story in 3–4 sentences. Why you exist, what you believe, what makes your approach different.
02
Who you're for
Your ideal audience written as a vivid paragraph — not demographics, but a person you can speak directly to.
03
What you stand for
Three value pillars, each with a one-sentence expansion. What your qualities actually mean in your hands.
04
Your pitch
One sentence. Clear enough to memorise. Specific enough to start a real conversation.
05
How you sound
A tone of voice guide in six words — three you are, three you're not. Immediately usable by any writer or designer.
06
Your story
A 150–200 word narrative weaving everything together. Copy-paste ready for your About page, pitch deck, or press release.

Ready to find
your story?

One session. One flat fee. A document you'll use for years. The story was always there — this is how you find it.

Book a discovery call Book session directly →

€1,800 · One flat fee · Delivered within 48 hours