02 · Strategise

Your Creative
Direction.

Senior creative leadership, without the full-time hire.

Most organisations don't need a full-time creative director. They need one senior creative voice — present enough to set the standard, guide the decisions, and make sure everything they put out actually sounds like them.

That's what a fractional engagement gives you. I work with your team on a monthly basis, keeping the creative sharp and the story consistent across everything you make.

What this covers
Creative direction — reviewing and guiding all output
Content strategy — planning what gets made and why
Briefing and managing external creatives and agencies
Brand guardianship — keeping everything on-story
Campaign concepting and scripting
This is for you if

You need a senior
creative voice.
Not a full-time hire.

The moment most organisations realise they need this is when the creative starts drifting — different tones, inconsistent visuals, content that doesn't quite sound like them anymore.

Or when they're briefing an agency and nobody internal knows how to push back. That's the gap a fractional creative director fills.

Specifically

Two ways to work together

Both engagements run on a monthly retainer. The right tier depends on how much creative direction your organisation needs month to month.

Tier 1
Creative Partner
Your creative conscience — present, available, and keeping everything on-story.
€1,500
Per month · Minimum 3 months
Included each month
One monthly strategy and review session
Creative review of all output before it goes out
Available for direction, questions and decisions
Brand guardianship — tone, voice, consistency
Approx. 6–8 hours / month
Tier 2
Creative Director
Embedded creative leadership — strategy, direction, and execution oversight across everything you make.
€3,000
Per month · Minimum 3 months
Included each month
Content strategy ownership — what gets made and why
Campaign concepting and creative direction
Briefing and managing external creatives and agencies
All Tier 1 inclusions
Approx. 2–3 days / month
On scope Project work — scripting, production, specific campaigns — sits outside both tiers and is scoped and quoted separately. Both tiers include strategic direction of any project work; execution is billed on top.

How it starts

01
A conversation first
Fractional work is a relationship. Before anything is agreed, we have a 30-minute call to establish fit — your needs, my capacity, whether the timing is right for both of us.
02
A defined scope
We agree the tier, the cadence, and exactly what the engagement covers. Everything is written down before we start. No ambiguity, no drift.
03
We begin
Month one starts with a deep-dive into your story, your creative landscape, and where things stand. From there we work to a regular rhythm that fits how your organisation actually operates.

Let's talk about
working together.

Fractional engagements start with a conversation. If the timing and fit are right, we'll define the scope together and go from there.

Book a discovery call

Tier 1 from €1,500/month · Tier 2 from €3,000/month
Minimum 3 months · Project work quoted separately